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当前全球范围内网络文化的强势崛起对城市文化软实力的构成与发展特点带来不同于前网络时代的变化,“网络文化软实力”建设成为驱动网络信息时代城市文化提升和城市发展方式转变的重要诉求和支撑。本研究从目标层、模块层、要素层的整体架构,从城市网络文化软实力的基础与支撑、成果与表现、影响与功效三大方面,从网络文化基础力、提供力、表现力、传播力、效果力、扩展力六大结构模块,对城市网络文化软实力的构成模型及其要素进行分析。以期对城市文化建设和城市竞争力构建提供有益指引。
The current global network culture of the rise of the strong on the composition and development characteristics of urban cultural soft power brought different from the changes of the former network era, “network culture soft power ” into a drive network information age urban culture and urban development mode The important appeal and support for change. In this paper, from the overall structure of the target layer, the module layer and the element layer, from the three aspects of the foundation and support of the cultural soft power of urban network, the achievements and the performance, the influence and the effectiveness, Force, effectiveness, expansion of the six structural modules, the composition of the urban network of cultural soft power model and its elements are analyzed. With a view to provide a useful guide to the construction of urban culture and the construction of urban competitiveness.