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近几年来,枝江酒业依靠科技进步和管理创新,取得了显著成效:在1996年省政府开展的精品名牌评选活动中,“枝江牌”系列白酒被授予“首届精品名牌”荣誉称号,枝江大曲、枝江小曲系列白酒先后26次荣获省部级优质产品奖和国际质量大奖。同时,工业总产值由1995年的2200万元猛增到1999年的22500万元,销售收入达38000万元,一举成为全省同行业发展速度最快、效益最好、品牌知名度最高、市场占有率最大的企业。
In recent years, Zhijiang Liquor has achieved remarkable results by relying on scientific and technological advancement and management innovation: In 1996, the provincial government launched a selection of fine brand names, the “Jijiang Liquor Series” liquor was awarded “the first boutique brand name ”Honored title, Zhijiang Daqu, Zhijiang Xiaoqu series liquor has won the provincial and ministerial quality product awards and international quality awards 26 times. At the same time, the total industrial output value soared from 22 million yuan in 1995 to 225 million yuan in 1999, and the sales revenue reached 380 million yuan. It has become the province’s fastest growing industry, best efficiency, highest brand awareness, and market share. The company with the highest rate.