论文部分内容阅读
1975年,40岁的乔治阿玛尼以自己的名字命名,成立了“Giorgio Armani”公司。 30年生,Armani已经是超过20亿美元的品牌。仅2005年第一季度,包括中国大陆、香港和台湾在内的大中华地区的销售额增长了52%。现在,Armani集团在全球共开有300多家店面,员工5000名。作为设计师出身的阿玛尼同时担任着集团董事长、CEO,一个早年的橱窗设计员如何将诞生于一间14平米工作室的品牌, 经营成为长久不衰的世界顶级品牌的呢, 这也是很多咨询公司研究的话题,但纵观阿玛尼的管理发现,他就是一个执着、坚持又会抓住机遇的人。
In 1975, 40-year-old Giorgio Armani named his own, the establishment of the “Giorgio Armani” company. 30 years old, Armani is already more than 2 billion US dollars of the brand. In the first quarter of 2005 alone, sales in Greater China, including China, Hong Kong and Taiwan, increased 52%. Armani Group now has more than 300 stores and 5,000 employees worldwide. As a designer Armani at the same time as Group Chairman, CEO, a window display designer in the early years how to be born in a 14 square meter studio brand, operating as long-lasting world’s top brands do, which is also a lot of advice Company research topics, but look at the management of Armani found that he is a persistent, insisted will seize the opportunity of people.