三一重工的发展,非常符合赫尔曼·西蒙教授的隐形冠军理论——在本行业取得明显竞争优势,超出客户预期之后,开始了全球化。产品如何适应本地化三一在国际上也遭遇到很多挑战,第一个就是产品和服务。我们能在国内获得成功,主要是基于对本土客户需求的深刻了解,这是三一等很多企业在中国成功的主要原因。我们用简单的出口模式去做全球市场,就 The development of Sany Heavy Industry is very much in line with Professor Hermann Simon’s Invisible Championship Theory - which started globalization after a clear competitive advantage in the industry beyond customer expectations. How to adapt to the localization of products SANY has also encountered many challenges in the world. The first one is products and services. Our success in China is mainly based on our deep understanding of the needs of our local customers. This is the main reason why many enterprises, such as Trinity, have succeeded in China. We use a simple export model to do the global market