论文部分内容阅读
为探索我国CI战略的发展道路,交流塑造企业形象的实践经验,掀起新一轮CI战略的研究与推广热潮,由中国东方文化研究会和北京福来得信息咨询公司联合主办的“’95中国CI战略高级研讨会于1995年3月6日至9日在北京大学举行。参加这次研讨会的既有我国经济理论界的权威人士和从事企业文化与CI研究的专家学者、教授,也有来自企业界的经营管理者和专职CI设计人员,还
In order to explore the development path of China’s CI strategy and exchange practical experience in shaping corporate image, an upsurge of research and promotion of a new round of CI strategy has been launched. The ’95 China CI was co-sponsored by China Oriental Culture Research Association and Beijing Information Consulting Co., Ltd. The high-level strategic seminar was held at Peking University from March 6 to 9, 1995. Attending the seminar were authoritative figures in the economic theory circle of China and experts, scholars and professors engaged in research on corporate culture and CI, as well as enterprises. Business managers and professional CI designers, also