《旅游法》的实施为我国旅游业的发展提供了坚实的法律保障,将会对旅行社行业发展产生深远影响,团队旅游短期内将发生大幅减少,旅行社经营模式将出现实质改变,旅行社市场格局会发生明显变动,产品质量的社会关注会显著提高。文章认为,旅行社行业要想实现自身的健康持续发展,应重点把握以下策略:深度拓展大众旅游市场;努力开发散客旅游产品;走品牌化发展道路;推动旅游电子商务发展;推行多元化发展战略。 The implementation of the Tourism Law has provided a solid legal guarantee for the development of China’s tourism industry and will have a profound impact on the development of the travel agency industry. There will be a drastic reduction in the number of team travel in the short term, a substantial change in the business model of travel agencies, and the market structure of travel agencies Significant changes have taken place, the social concerns of product quality will be significantly improved. The article holds that, in order to realize its own healthy and sustained development, the travel agency industry should focus on the following strategies: deepening the mass tourism market; striving to develop individual travel products; taking the brand development path; promoting the development of tourism e-commerce; promoting the diversified development strategy .