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据全国交电商品情报中心站提供的资料表明,家电商品供不应求的局面已不存在,降价竞销的局面即将出现。家电市场之所以会出现这种局面,究其原因:一是生产能力过剩。从总体上看,我国一些耐用消费品的生产能力已超出了现阶段居民的实际收入水平和消费水平,供大于求的局面没有从根本上改变。据国务院发展研究中心的报告显示,彩色电视机现有生产能力为2 125万台。实际年产量则为1 000万台;家用电冰箱现有生产厂家100多个,年生产能力为1 600万台,而实际年产量为463万台。以彩电为例,1990年已产大于需,1992年对56家国家定点业的调查已明显过剩,原来估计可卖好价钱的51厘米、53厘米、54厘米的彩电也不得不降到2 000元左右。冰箱、洗衣机也存在类似的情况。二是需求下降。从当前市场形势看,大件家用电器的主销市场仍在城
According to the information provided by the National Electronic Product Information Center Station, the situation that the supply of household appliances is in short supply has disappeared, and the situation of price cuts and competitions is about to emerge. The reason why the home appliance market has emerged is that the reason is as follows: First, excess production capacity. In general, the production capacity of some durable consumer goods in China has exceeded the actual income level and consumption level of residents at the current stage, and the situation of oversupply has not fundamentally changed. According to the report of the Development Research Center of the State Council, the existing production capacity of color TV sets is 21.25 million units. The actual annual production is 10 million units; there are more than 100 domestic refrigerator manufacturers, and the annual production capacity is 16 million units, and the actual annual output is 4.63 million units. Take color TV as an example. In 1990, production was larger than necessary. In 1992, surveys of 56 national fixed-point industries were obviously oversupply. The 51 cm, 53 cm, and 54 cm color TVs estimated to sell well had to be reduced to 2 000. Yuan around. Similar situations exist in refrigerators and washing machines. The second is the decline in demand. From the current market situation, the main selling market for large-size household appliances is still in the city.