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将传统文化和现代广告设计相结合,是对广告的形式上和内容上的展现民族传统文化的大胆表述。是现代广告设计的源泉,也是现代广告设计的的强大精神支柱。传统文化是中华民族在几千年来的发展中逐渐形成的一种文化积淀,对中华民族现代文化有着深远的影响。中华民族的传统文化有着自己的精髓和灵魂,其主体形式主要以自己的发展方向思维方式、民族价值观念、审美观点、伦理道德存在和延续,深深地融入了现代社会的每个领域。
The combination of traditional culture and modern advertising design is a bold expression of the traditional national culture in the form and content of advertisements. Is the source of modern advertising design, but also a powerful spiritual pillar of modern advertising design. Traditional culture is a kind of cultural accumulation gradually formed by the Chinese nation over thousands of years and has a far-reaching impact on the modern culture of the Chinese nation. The traditional culture of the Chinese nation has its own essence and soul. Its main form is deeply integrated into every field of modern society with its own way of thinking of development, ethnic values, aesthetic point of view and ethics.