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改变“河马”形象,山东举起时尚大旗。“山东意欲建设齐鲁时尚圈,以改变山东服装产业的传统‘河马’印象,打造山东时尚‘猎豹’新形象。”山东省服装行业协会会长刘建国在接受采访时说。而这也是2014首届中国(齐鲁)国际时装周举办的初衷。“它将为山东服装行业转型升级注入新的动力,整合山东省及国际时尚优质资源,带动山东服装技术创新,提升山东省服装品牌价值,时尚创意设计水平,促进企业从创造向创意升级,以构建新国际竞争优势。”
Change “hippopotamus ” image, Shandong lifted the banner of fashion. “Shandong Qilu fashion circle intended to build in order to change the traditional apparel industry in Shandong ’hippopotamus ’ impression, to create a new image of Shandong fashion cheetah ” Shandong Garment Industry Association Liu Jianguo said in an interview. And this is also the original intention of 2014 China (Qilu) International Fashion Week held. “It will inject new impetus for Shandong garment industry transformation and upgrading, integration of Shandong Province and international fashion quality resources, promote Shandong garment technology innovation, enhance the brand value of Shandong Province, fashion creative design level, and promote enterprises to create from creative to upgrade, To build a new international competitive advantage. ”