新媒体作为时下的热点,大多数人对其并不陌生。但对于影视制作者乃至整个行业而言,新媒体带来的好处似乎还没有真正体现出来。相比而言,美国的同行们在新媒体商业模式方面已经做出了不少实绩。笔者在洛杉矶访学期间,与皮特.布罗德里克(Peter Broderick)等业界精英们对新媒体发行模式进行了深入的探讨,得到了一些新的启示,希望能对国内的影视制作者和研究者有所帮助。 New media as a hot topic now, most people are no stranger to it. But for the film and television producers as well as the industry as a whole, the benefits of new media does not seem to really reflect. In contrast, American colleagues have already made a lot of achievements in the new media business model. During the visit in Los Angeles, the author discussed with the elite of the industry such as Peter Broderick on the mode of distribution of new media and got some new revelations, hoping to make a deep analysis of the domestic film and television producers and their research It helps.