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新生代是中国电影市场最具消费潜力的受众群,其审美趣味具有多元气质、全球视野、自由独立和时尚风潮等特殊性。都市电影作为新生代受众熟悉且热衷的电影类型,在近年来表现出强劲的市场潜力,但也呈现出创作元素的单一、类型意识的缺失和价值导向的扭曲。本文立足于新生代受众审美趣味,据此分析选秀竞技、后现代戏仿和童话情结等典型都市片创作元素,以实现其在电影中寻求的个体成长体验和集体情感共鸣。
The Cenozoic is the audience with the most potential for consumption in the Chinese movie market. Its aesthetic taste has the particularity of multiple qualities, global perspective, freedom and independence, and fashion trends. Urban film, as a movie genre familiar and enthusiastic to new generation audiences, has demonstrated strong market potential in recent years, but also shows a singular, lack of type awareness and distortion of value orientation. Based on the aesthetic taste of the new generation of audiences, this article analyzes the typical urban filmmaking elements such as draft competition, postmodern parody and fairy tale complex, in order to realize the individual growth experience and collective emotional resonance they seek in the movie.