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企业转型需要创立一个培养和商业化有价值商业理念的专属程序一直以来,许多企业都将重心放在产品的创新上,却忽视在企业的其他部门进行创新。微软——过去20年里全球最好的产品创新企业,曾经发布过一款名为kin的社交手机,而它的发布简直如同灾难一般。在手机发布的6周内,该产品生产组就宣告停工,据微软发布的盈利报告显示,该款手机造成微软2.4亿美元的损失。
Business transformation requires the creation of a proprietary process for cultivating and commercializing valuable business ideas. Many companies have focused on product innovation and neglected to innovate in other parts of the enterprise. Microsoft - The world’s best product innovation company in the past 20 years, has released a social phone called kin, and its release is just like a disaster. Within six weeks of the release of the mobile phone, the product’s production team was suspended. According to Microsoft’s earnings report, the phone caused Microsoft’s loss of 240 million US dollars.