论文部分内容阅读
七夕节在古代是女子秀针线活的节日。近些年,在各种商业运作下,七夕不仅成为情侣互相表达爱意的日子,还是珠宝行业提升业绩的绝佳时机。目前,商场里不同品牌珠宝样式大同小异,产品同质化严重,在设计上缺少品牌个性,于是定制珠宝特殊的稀缺性和独特性逐渐被消费者所认可。虽然幸福不能定制,但是不能阻挡定制带给你的幸福感。定制珠宝有着不容忽视的价格优势、能够弥补大牌珠宝缺少个性的遗憾。
Tanabata Festival in ancient times is a woman show needlework live. In recent years, under various commercial operations, the Tanabata not only became a day for lovers to express their love to each other, but also an excellent opportunity for the jewelry industry to enhance its performance. At present, different styles of jewelry in the mall are similar, with serious homogeneity of the products and lack of brand personality in the design. Therefore, the special scarcity and uniqueness of customized jewelry are gradually recognized by consumers. Although happiness can not be customized, but can not stop the custom bring happiness to you. Custom jewelry has a price advantage can not be ignored, to make up for the lack of personality big jewelry regret.