文化是最需要创新的领域。对广播电视新闻报道和节目内容来说,创新尤为重要,创新的目的是创优,创新是创优的路径。创优就是要使新闻报道和节目内容更加贴近受众、更好地满足受众需求、更加有效地传播主流价值观。蔡赴朝同志5月29日在江苏台视察并听取汇报后指出,广电“实现由生产大国向生产强国跨越,必须在确保数量稳定增长的同时,促进优秀作品不断涌现”。我们全 Culture is the area most in need of innovation. Innovation is particularly important for radio and television news coverage and program content. The purpose of innovation is excellence and innovation is the path to excellence. Excellence is to make news coverage and program content closer to the audience, to better meet the needs of the audience, more effectively spread the mainstream values. After inspecting and listening to reports from Jiangsu and Taiwan on May 29, Comrade Cai Youchao pointed out that SVA has “made it possible for major powers to cross the productive powers and to ensure the steady growth in numbers while promoting the continuous emergence of outstanding works.” We are all