论文部分内容阅读
市场营销专业是高职院校中一个重点学科,通常情况下在教学中,教师会侧重于实践的方式来鼓励学生提升专业水平,这样学生在未来的工作中可以更加准确地掌握工作要点,更快地融入进去。高职院校的市场营销专业在教学过程中建立创新创业的教学体系,让学生能够更好地学习。本文简要探析高职院校市场营销专业创新创业教育。
Marketing is a major discipline in higher vocational colleges. In teaching, teachers usually focus on practical ways to encourage students to improve their professional level so that students can master the work points more accurately in their future work. Quickly into it. The marketing specialty of higher vocational colleges establishes a teaching system of innovation and entrepreneurship in the process of teaching so that students can learn better. This article briefly discusses the marketing innovation and entrepreneurship education in higher vocational colleges.