微博和微信作为典型的社交网络代表,更改了大众惯有的生活格局。微信公众号和官方微博基于微信和微博两大主流社交媒体平台,正以意想不到的速度给个人和社会带来前所未有的影响。但由于两者的特征的差异,令它们在个人和社会的影响力有所区别。 Weibo and WeChat, as typical representatives of social networks, have changed the usual lifestyle of the public. WeChat public number and the official Weibo Based on WeChat and Weibo two mainstream social media platforms, are at an unexpected rate to bring unprecedented impact on individuals and society. However, due to the differences in their characteristics, they differ in their personal and social influence.