汶川地震后,成都急需重塑安全稳定形象,营销城市品牌。今年《功夫熊猫2》在国内热映,除了炫美逼真的3D动画效果引人入胜之外,影片中的中国元素是吸引观众的亮点。特别是刻画逼真的成都市井场面,让全世界都有了亲临熊猫故乡之感,成都城市品牌形象成功植入电影。并且,影片上映前后各地新 After the Wenchuan earthquake, Chengdu urgently needed to reshape the image of safety and stability and to promote the city brand. This year’s “Kung Fu Panda 2” hot in the country, in addition to Hyun so vivid 3D animation fascinating effect, the film’s Chinese element is to attract the audience’s bright spot. In particular, vivid portrayal of Chengdu scene, so that the world has a sense of intimacy Panda hometown, Chengdu city brand image successfully implanted in the film. And, before and after the release of the movie new around