不断增长的创业活动,尤其是机会型创业,不仅促进社会就业,还推动着经济发展。本文在分析创业机会特性及创业过程阶段的基础上,从创业过程的两阶段(关注阶段和评估阶段)入手,结合创业机会的新颖性、获利性对创业机会识别予以解读,以更好的剖析创业机会识别的过程机理。 Growing entrepreneurial activities, especially opportunistic entrepreneurship, not only promote social employment but also promote economic development. Based on the analysis of the characteristics of entrepreneurial opportunity and the process of entrepreneurial process, this article starts with the two stages of entrepreneurial process (focusing stage and evaluating stage), and combines the novelty and profitability of entrepreneurial opportunity to interpret the recognition of entrepreneurial opportunity in order to better Analysis of the entrepreneurial opportunity recognition process mechanism.