入世以后,随着保护政策的逐步取消,我国的报业集团势必面临着外资进入的威胁。因此,如何抓住过渡期的儿年时间,实现自身的做大做强,是每一个报业集团所面临的重要课题。本文将综合运用管理学的理论和方法,对报业集团的发展所面临的环境进行分析。首先分析报业集团的经营环境,然后指出报业集团的经营战略应该重点解决的问题,最后对其中的难点进行分析和研究。 After the accession to the WTO, with the gradual removal of the protection policy, our newspaper group is bound to face the threat of foreign investment. Therefore, how to seize the transitional period of childhood, to achieve its own bigger and stronger, is an important issue that every newspaper group faces. This article will comprehensively apply the theory and method of management to analyze the environment facing the development of newspaper group. First of all, it analyzes the operating environment of the newspaper group, and then points out the problems that the newspaper group should focus on. At last, it analyzes and studies the difficulties.