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本文以探索新的包装设计发展趋势为目标,通过分析受众消费行为发生时的判断和选择过程,分析了能够打动人心使人动情的感性设计规律,并结合社会背景和人们的认识、价值观和审美的改变,论述了包装设计中感性设计因素在时下包装设计中的重要作用,进而分析了包装设计中感性设计的方法和原理。
This article aims to explore the development trend of new packaging design. By analyzing the process of judgment and selection in the process of consumer behavior, this paper analyzes the emotional design rules that can affect the people’s emotions. Based on the social background and people’s understanding, values and aesthetic The author discusses the important role of perceptual design factors in packaging design and the method of perceptual design in packaging design.