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对于旅游景观而言,游客满意度是游客对于景观审美性、景区管理、基础设施等多个因素的一种心理反应,也是景区吸引游客的核心所在。本文结合Fuzzy AHP(模糊层次分析法),对主题公园游客满意度进行了评价和分析,希望能够为主体公园的发展和管理提供一些参考。
For tourist attractions, tourist satisfaction is a psychological reaction of tourists to many factors such as landscape aesthetics, scenic spot management and infrastructure, and is also the core of tourist attraction. In this paper, fuzzy AHP (fuzzy analytic hierarchy process) is used to evaluate and analyze the tourist satisfaction of the theme park, hoping to provide some references for the development and management of the main park.