高校电子商务教学创新在新经济时代成为高校电子商务教育中的一个热门的话题,如何将教学创新模式与人才培养的双重目标有机结合,将科研性与社会应用性紧密地联系在一起,是当今电子商务领域各要素协同发展的必要前提,也是当代高校电子商务教学模式创新与人才培养方向多元化统筹发展中有待解决的问题。 E-commerce teaching innovation in colleges and universities in the new economy has become a hot topic in college e-commerce education. How to combine the dual goals of teaching innovation model and personnel training closely links scientific research with social application. Nowadays, The essential precondition for the coordinated development of various elements in the e-commerce field is also the problem to be solved in the diversification and overall development of e-commerce teaching mode and personnel training direction in contemporary universities.