市场营销是企业与用户之间建立联系的必要手段,也是构成企业核心竞争力的因素之一。数字营销(Digital Marketing)是指以互联网、无线通信等方式通过数字媒体渠道进行的营销活动。数字营销同时是企业信息化的重要组成部分,其出发点是帮助企业优化营销策划执行流程,充分利用外部资源,将营销预算的品牌传播和推广效果最大化。戴尔公司在上世纪90年代开创的线上直销 Marketing is an essential means of establishing a relationship between business and users, but also constitute one of the factors of the core competitiveness of enterprises. Digital Marketing refers to the marketing activities through the digital media channels such as the Internet and wireless communications. Digital marketing is also an important part of enterprise information. Its starting point is to help enterprises optimize the marketing planning execution process, make full use of external resources, and maximize the effect of brand marketing and promotion of marketing budget. Dell launched in the 90’s of last century, online direct marketing