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2015年春晚接入微信“摇一摇”的功能,一时间红包满天飞,不仅让春晚成为“最有钱”和“最年轻”的春晚,也令人意识到互联网对传统电视地盘的渗透。“当电视和网络的力量叠加在一起,春晚的气氛给每个参与者带来了快乐,电视依然很强大。”由此,我们反观电视媒体的新媒体自身,是否有不仰赖“摇红包”这种简单粗暴的互动方式,
Spring 2015 Access wechat “shake a shake” function, a time of red envelopes, not only to make Spring Festival Gala “the youngest ” Spring Festival Gala, but also aware of the Internet on the traditional TV site infiltration. “When the power of television and the Internet is superimposed on each other, the atmosphere of the Spring Festival Gala brings joy to every participant, and the television remains strong.” Thus, instead of relying on the new media of the television media, Shake red envelopes "This simple crude interaction,