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2016年广播媒体在融合发展、创新转型上进行了大幅度的深入探索。以实现社会价值与商业价值、打造新型主流媒体为目标,广播行业内展开了一系列创新实践,形成了转型发展大趋势,表现为新、精、要的内容生产,技术导向的平台建设和用户体验升级,由内而外的结构性调试,以内容和服务为纽带的链式营销。自2014年媒体融合的号角正式吹响,传统广播就拉开了探寻创新融合的序幕。如果说前两年传统广
In 2016, broadcasting media conducted a large-scale and in-depth exploration on integration and innovation and transformation. With the goal of realizing social value and commercial value and creating a new type of mainstream media, a series of innovative practices have been carried out in the broadcasting industry, forming a platform for the transformation and development of the trend of development and transformation, as well as content creation and technology orientation for new, Experience upgrading, structural debugging from the inside out, content and service as a link chain marketing. As the horn of media convergence formally sounded in 2014, traditional broadcasting opened the prelude to exploring innovative convergence. If the traditional two years ago