随洛阳地区旅游业的发展,洛阳作为一个较为知名的旅游目的地,其在营销过程中取得了一定的成就,同时也存在一定的问题。本文分析了洛阳在旅游目市场营销中的成绩及不足之处,并针对提升洛阳作为旅游目的地吸引力,结合旅游目的地营销提出一些参考建议。 With the development of tourism in Luoyang, Luoyang, as a relatively well-known tourist destination, has made some achievements in the marketing process and has certain problems at the same time. This paper analyzes the achievements and shortcomings of Luoyang in the marketing of tourism destination market and puts forward some suggestions for promoting the attractiveness of Luoyang as a tourist destination.