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凯翼汽车的轻资产运营模式能否跳过重资产传统汽车模式下新品牌发展的掣肘?七年前,奇瑞选择了一条道路。跳出原有产品体系和品牌,斥巨资,引入完全国际化的成熟团队,打造一个可以突破自主品牌天花板的全新品牌——观致。2 014年成都车展上,随着凯翼汽车的发布,这家由安徽省江北开发有限责任公司、奇瑞商用车(安徽)有限公司和芜湖市建设投资有限公司三方共同投资组建,80%团队成员来自奇瑞汽车的全新汽车企业和品牌又创造了另外一条与观致高投入、
Chery Automobile’s light asset management model can skip the heavy asset constraints of the development of new brands under the traditional car model? Seven years ago, Chery chose a road. Out of the original product system and brand, spending huge sums of money, the introduction of a fully international team of mature, to create a breakthrough brand can own their own brand of ceilings - concept. 2 014 Chengdu Auto Show, with the release of Kay wing car, this from Jiangbei Development Co., Ltd., Anhui Province, Chery Commercial Vehicle (Anhui) Co., Ltd. and Wuhu City Construction Investment Co., Ltd. tripartite investment to set up, 80% of team members From Chery Automobile’s new car companies and brands have created another with the concept of high input,