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广告作为企业开拓产品市场、树立企业形象的有效武器,已经愈来愈广泛地被企业应用,“优质产品+优质服务+优秀广告”成为企业征战市场的理想模式。我国的广告业因此而高度繁荣,广告媒体一直走俏,广告价格居高不下,每年一度的CCTV广告招标屡创天价,导致大量企业吐血乃至退出市场的例子屡见不鲜。巨额的广告费用已经成为企业加入竞争的最大障碍。有很多中小企业即使倾家荡产作
As an effective weapon for enterprises to explore the product market and establish a corporate image, advertising has become more and more widely applied by enterprises. It has become an ideal model for enterprises to compete in the market with “quality products + quality service + excellent advertising”. As a result, the advertising industry in our country has been highly prosperous. The advertising media has been gaining popularity. The prices of advertisements have been on the rise. The annual CCTV bidding has repeatedly hit sky high prices, causing many enterprises to vomit blood and even withdraw from the market. Huge advertising costs have become the biggest obstacle to join the competition. Many SMEs even go bankrupt