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随着网络经济、知识经济和经济全球化的发展,企业所面临的经营环境发生了巨大的变化,随之带来企业经营理念和经营摸式的变化。差异化竞争已经成为现代企业最基本的竞争战略,由此社会经济中的竞争已经从单个企业与单个企业之间的竞争转化为价值链与价值链之间的竞争模式。迈克尔·波特的价值链概念打开了新经济时代下管理的新思路,企业管理模式由纵向一体化发展成为横向一体化。
With the development of network economy, knowledge economy and economic globalization, the business environment faced by enterprises has undergone tremendous changes, with the consequent changes in business philosophy and business model. Differentiated competition has become the most basic competitive strategy for modern enterprises. Therefore, the competition in the social economy has been transformed from the competition between a single enterprise and a single enterprise to the competitive mode between the value chain and the value chain. The concept of value chain of Michael Porter opened a new idea of management under the new economic era, and the business management mode developed from vertical integration to horizontal integration.