在20世纪90年代中期后,互联网被接入个人电脑,新闻以及信息的流通被带入了一个全新的阶段,中国网民已经占有大部分人口,而且随着年轻人的不断增加,对传统观众媒体---电视的收看,总体时间在逐渐的下降,这种现象反映的是个体传媒通过借助网络,异军突起而又快速的发展,同时开始了跟电视争夺参与社会舆论导向的权利。虽然说个体传媒在新闻传播的时效性上远胜于传统媒体,但在权威性、准确性等方面却不能和电视、报纸等传统媒体竞争大众传播的舆论导向。然而,个体传媒越来越庞大,其对大众的影响力也越来越强悍,竞争力的逐渐强大,且具有一定的左右舆论的能力,这种现象不得不引起我们的关注。 Since the mid-1990s, the Internet has been connected to personal computers. The circulation of news and information has been brought to a completely new stage. Chinese netizens have occupied the majority of the population. As the number of young people continues to increase, the traditional audience media Television watching, the overall time is gradually declining, this phenomenon reflects the individual media through the use of the network, the sudden emergence and rapid development, at the same time began to compete with television to participate in the direction of public opinion. Although individual media is much more time-consuming than traditional media in terms of news dissemination, it can not compete with the traditional media such as television and newspapers for the dissemination of public opinion in the aspects of authority and accuracy. However, as individual media becomes more and more huge, its influence on the public is also becoming more and more powerful. Its competitiveness is getting stronger and stronger, and its ability to influence public opinion is certain. This phenomenon has drawn our attention.