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靠什么才能使品牌在激烈竞争的市场上独树一帜呢?不同的企业可能有自己不同的答案。有的企业认为是产品质量。但在今天,仅仅靠优良的产品质量已不能吸引更多的顾客,因为,在商品日益丰富的今天,质量不是顾客作出购买决策的唯一依据,况且各企业之间产品质量的差距正在逐步缩小、日趋一致。也有的企业认为是价格,于是让利促销的价格战此起彼伏,愈演愈烈。但是,价格竞争的手段只能凑效一时,而企业却要为此饱尝恶果。研究表明,假如某产品有40%的销售利润,如果为争取顾
What makes a brand unique in a fiercely competitive market? Different companies may have different answers. Some companies think that it is product quality. However, today, relying solely on excellent product quality has not been able to attract more customers, because, in the increasingly rich commodities today, quality is not the only basis for customers to make purchase decisions, and the gap in product quality between companies is gradually narrowing. Increasingly consistent. Some companies think that it is the price, so the price of sales promotion has been one after another, and it has become increasingly fierce. However, the means of price competition can only work for a while, and companies have to bear the consequences. Research shows that if a product has 40% of sales profits,