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随着媒体产业化的不断深入,媒体数量急剧增多,争夺读者的竞争愈演愈烈,各媒体对好的新闻素材的需求越来越迫切。这样的媒体竞争环境为众多商家提供了自我宣传的绝好机会,只要商家的营销行为具有新闻性,媒体是十分乐意报道的,商家从中宣传自己,媒体借此吸引读者,是“双赢”的大好事。那么,哪些素材容易获得媒体青睐呢?一、体现时事热点时事热点能反映出一段时期的政策导向,那么相关政策执行的实例是媒体求之不得的。随着我国成功加入 WTO,有关知识产权保护的内容成为时事热点之一。厦门京闽中心酒店顺应时势,于2002年1月18日向著名作曲家王立平支付2万元,作为酒店使用背景音乐的费用。由于这是福建省旅游饭店行业最
With the continuous deepening of industrialization of the media, the number of media has increased dramatically, and the competition for readers has become more and more intense. The demand for good news material in various media has become more and more urgent. Such a media competitive environment offers many merchants a perfect opportunity for self-promotion. As long as the marketing activities of the merchants are newsworthy, the media is very happy to report that the merchants advertise themselves and the media draws readers. This is a “win-win” Good thing. So, what material is easy to get the media favor it? First, reflect the hot events Current events can reflect the policy guidance for a period of time, then the implementation of the relevant policy examples of the media can not. With China’s successful accession to the WTO, the protection of intellectual property has become one of the current hot spots. Xiamen Jing Min Center Hotel conforms to the times, on January 18, 2002 to the famous composer Wang Liping pay 20000 yuan, as the hotel background music costs. Because this is the most tourist hotel industry in Fujian Province