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我国乡镇企业近几年发展较快,但不少乡镇企业的管理者在企业的营销活动中,满足于靠传统的人员推销策略去打开市场,疏通渠道。殊不知在现代推销策略中,人员推销已远远不能满足生产发展的需要。一个具有现代管理意识的企业领导人,应当根据市场的变化,采取多种营销策略,在广告宣传上敢于投资。如广州白云山制药厂产值3亿,用于报纸杂志、电视广播、承办足球队和剧团、举办体育竞赛等直接、间接广告的
In recent years, the development of township enterprises in our country has been developing rapidly. However, many managers of township and village enterprises are content with their traditional marketing strategies to open up markets and clear up channels in their marketing activities. As everyone knows in the modern marketing strategy, personnel marketing has been far unable to meet the needs of the development of production. A business leader with a sense of modern management should adopt a variety of marketing strategies based on changes in the market and dare to invest in advertising. Such as Guangzhou Baiyun Mountain Pharmaceutical 300 million output value, for newspapers and magazines, television broadcasting, the contractor football teams and theaters, sports competitions and other direct and indirect advertising