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当前,我国网络文化产业已初步完成了“量”的积累,亟待“质”的提升,升级发展势在必行。通过分析我国网络文化产业的现存问题,得知创新驱动为其升级发展的第一推动力。并在此基础上,揭示了创新驱动战略的重心主要在于注重文化技术融合创新、注重企业文化驱动技术创新、注重创新文化传承、注重履行企业责任、注重管理创新。
At present, the network culture industry in our country has initially completed the accumulation of “quantity”, which urgently needs to be upgraded. The promotion and development are imperative. By analyzing the existing problems in China’s internet culture industry, we know that innovation-driven promotion is the first impetus for its upgrading and development. Based on this, it reveals that the focus of innovation-driven strategy mainly lies in focusing on the integration of culture and technology innovation, focusing on corporate culture-driven technological innovation, focusing on innovation and cultural heritage, focusing on fulfilling corporate responsibility and focusing on management innovation.