这是一本令公关界振奋的书,这是一本令广告界震惊的书。美国的广告大师,也是世界著名的广告大师阿尔·里斯和他的女儿劳拉·里斯最近又出了一本像他的《定位》一样让广告界、营销界震惊的书《公关第一,广告第二》,但同时它又是一本令公关界振奋的书。当然我们有理由认为,这对营销界来说又是一本划时代的理论宣言。阿尔·里斯的定位理论曾经轰动一时,被称为广告理论的革命。在 This is a book inspired by public relations book, this is a book that shocked the advertising industry. American advertising master, but also the world-famous advertising master Arris and his daughter Laura Rees recently out of a book like his “positioning” as the advertising industry, marketing, shocked the book, “public relations first, advertising Second ”, but at the same time it is a book inspired by public relations book. Of course, we have reason to think that this is an epoch-making theoretical declaration to the marketing community. Al Rees’s positioning theory has been a sensation for a while, known as the revolutionary advertising theory. in