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作为中国首批自来水笔企业,上海英雄金笔厂为中国自来水笔的设计与制造作出了重要贡献,同时铸就了“英雄”这个享誉中外的民族品牌。几十年来,英雄金笔以其卓越品质和独特设计备受广大消费者的青睐。然而,随着现代制笔技术的进步及信息时代的来临,以“英雄”为代表的一批国内钢笔企业遭受重大冲击。为扭转这种不利局势,英雄金笔厂在秉承优秀制笔传统的基础上,进一步深化体制改革,在产品开发、技术革新及生产管理等各个领域都实现了新的突破。
As one of the first batch of water fountain pen enterprises in China, Shanghai Hero Fountain Pen Factory made an important contribution to the design and manufacture of water fountain pen in China. At the same time, “Hero” is the national brand renowned both at home and abroad. For decades, the hero gold pen with its excellent quality and unique design favored by the vast number of consumers. However, with the progress of modern pen technology and the advent of the information age, a group of domestic pen companies represented by “Heroes” have been greatly affected. In order to reverse this unfavorable situation, the hero Jinbi Chang further deepened the reform of the system based on the tradition of excellent pens and achieved new breakthroughs in various fields such as product development, technological innovation and production management.