十八大以来,反腐倡廉号召进一步突出强化,各城市纷纷加大了廉政文化的宣传力度!以前的反腐宣传,严肃而又高高在上,效果也不尽如人意,怎样将反腐教育落地于民,这是目前反腐宣传的一大难题。2017年,借合肥首条轨道交通开线的契机,金鹃传媒科技股份有限公司携手合肥城市轨道交通有限公司,依据城市特色,选择耳熟能详的IP形象——包拯,将廉政文化和城市文化有机地结合,打造了一场廉政文化宣传的颠覆之旅,在社 Since the 18th National Congress of the Communist Party of China (CCP), the call for combating corruption and building a clean government has been further strengthened and highlighted. Cities in all regions have stepped up publicity efforts to clean the culture of honest government. Previous anti-corruption propaganda has been far from satisfactory and solemn in its effects. This is a major challenge for anti-corruption propaganda. In 2017, with the opportunity of opening the first rail transit in Hefei, Gecko Media Technology Co., Ltd. joined hands with Hefei Urban Rail Transit Co., Ltd. to select the IP image familiar from the city, Bao Zheng, to integrate the clean government culture and the urban culture In combination, to create a culture of subversion of corruption culture in the community