自20世纪80年代以来,随着金融市场的发展,竞争的加剧,金融机构越发认识到金融营销的必要性,商业银行模仿西方国家更是加紧营销步伐,在营销渠道方面不断进行创新,以保证银行产品和服务能够及时、方便、高效地提供给现有和潜在客户,来满足更多市场需求。然而银行在进行营销时到底选用什么样的营销渠道才能使自己的运营效率最佳,受诸多因素的影响,为保障银行营销目标的实现,确保银行营销渠道的正确选择,本文特对银行营销渠道选择必考虑因素进行研究。 Since the 1980s, with the development of financial markets and intensified competition, financial institutions have realized the necessity of financial marketing more and more. Commercial banks imitate the western countries and step up their marketing efforts. They are constantly innovating in marketing channels to ensure that Bank products and services can be delivered to existing and potential customers timely, easily and efficiently to meet more market needs. However, what kinds of marketing channels should banks use to make their operations more efficient are the most influential factors in bank marketing. In order to ensure the realization of bank marketing goals and ensure the correct choice of bank marketing channels, Select the factors to be considered.