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信息时代中小企业的发展对营销提出了更高的要求。单一的传统营销模武很难再适应中小企业的发展。本文分析了目前中小企业发展所面临的主要问题和传统营销所面临的主要挑战,适时地分析和提出了网络营销是解决这些困难和进一步提升中小企业发展的较佳营销模式。
The development of small and medium-sized enterprises in the information age has put forward higher requirements on marketing. A single traditional marketing model is difficult to adapt to the development of SMEs. This article analyzes the main problems faced by the current development of SMEs and the main challenges faced by traditional marketing. It analyzes and suggests that network marketing is a better marketing model to solve these difficulties and further promote the development of SMEs.