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H 大卖场是一家大型连锁商超。2001年年中,H 大卖场文化用品部门由于受市场的过度竞争以及自身采购、营运方面人员调整的影响,文化用品销售严重下降。加上新上任人员对于文化用品市场状况、商品结构等缺乏一定的了解,业绩迟迟不见起色。乐美文具公司由于与 H 大卖场有多年的供货合作,市场规划管理、运作能力强,并且业绩一直表现良好,是 H 大卖场文化用品的重要供应商,因此,H 大卖场采购部负责人希望乐美公司市场营销人员
H hypermarket is a large chain supermarkets. In mid-2001, H stationery stationery sector due to excessive market competition and procurement of their own, the impact of operational personnel adjustments, a serious decline in sales of stationery. With the newly recruited personnel for the stationery market conditions, product structure, lack of understanding, the performance has lagged behind. Music stationery company due to the H hypermarkets have many years of supply cooperation, market planning and management, operational capability, and performance has been good, is an important supplier of H supermarkets stationery, H supermarkets purchasing department head Hope that the music company marketing staff