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改革开放以来,中国社会发展大致经历了三次思想解放时期,作者分析梳理了三次思想解放时期媒体宣传观的发展特点,各时期媒体宣传观念的侧重点虽各有不同,但价值标准却一以贯之——以人民根本利益为最高准则;媒体宣传观的演进在于其对新闻宣传规律认识由窄到宽的蜕变。
Since the reform and opening up, China’s social development generally experienced three times of ideological liberation. The author analyzed and analyzed the characteristics of the media propaganda during the period of ideological liberation for three times. Although the emphases of media propaganda concepts were different in each period, the values were consistent - The fundamental interests of the people as the highest standard; the evolution of the media advocacy concept lies in its understanding of the law of press propaganda from narrow to broad transformation.