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提起旅游,人们脑海里首先浮现的必然是“阳光与海滩”。土耳其是地中海地区的一个主要国家,在历史、文化、自然风光、美食、民俗等方面都具有巨大潜力,并且土耳其人民也非常热情友善。土耳其拥有21世纪的游客所寻求的异国风情。为使土耳其的这种潜力在继续服务于旅游业的同时保持其延续性,就需要认真的自省与科学的研究和规划。旅游业对于一国的社会福利和经济发展有着举足轻重的影响,但也存在毁灭当地资源的可能。理性运用旅游资产、增加游客数量和提高旅游收入,这些都可以通过有效的旅游规划来实现。在此问题上,中央政府、地方政府和非政府组织在相互协作的框架下各司其职显得至关重要。本文通过揭示当前土耳其旅游业的现状,对中央和地方政府扮演的角色做出评析,希望从国家管理的风格和方式角度出发,使土耳其的旅游规划和政策取得实际效果。
Mention tourism, the first thing that comes to mind is “sun and beach”. Turkey is a major country in the Mediterranean region and has great potential in terms of history, culture, natural beauty, cuisine and folklore, and the Turkish people are also very warm and friendly. Turkey has the exoticism sought by 21st-century tourists. In order for Turkey’s potential to continue serving the tourism industry while maintaining its continuity, serious introspection and scientific research and planning are required. Tourism plays an important role in the social welfare and economic development of a country, but there is also the possibility of destroying local resources. Rational use of tourism assets, increase the number of tourists and increase tourism revenue, these can be achieved through effective tourism planning. In this issue, the central government, local governments and non-governmental organizations in the framework of mutual cooperation in the respective roles are crucial. By revealing the current situation of Turkey’s tourism industry, this paper reviews the roles played by the central and local governments in the hope of achieving tangible results in Turkey’s tourism planning and policies from the perspective of the style and mode of state administration.