随着我国经济市场的发展及变革,市场消费倾斜度更依赖于互联网的发展,快速消费品作为我国发展近30年的特殊产业,在市场的消费环境中存在着较多的营销通路瓶颈,虽然很多快速消费品企业不断尝试营销通路的建设,但都最终以失败告终,如果迎合信息化时代的发展,提高和完善快速消费品的营销通路建设,成为了企业发展前途的重要课题,本文将结合国内快速消费品的营销通路现状及存在的问题进行解析,以帮助快速消费品企业走出困境。 With the development and reform of China’s economic market, the inclination of market consumption is more dependent on the development of the Internet. FMCG, as a special industry for nearly 30 years in China, has many bottlenecks in the marketing environment in the market. Although many FMCG enterprises try their best to establish the marketing channel, but they all end up unsuccessfully. If we meet the development of the information age, improving and perfecting the marketing channels of the FMCG has become an important issue for the future development of the enterprise. This article will combine the domestic fast moving consumer goods The marketing channel status and existing problems to resolve to help fast moving consumer goods companies out of the woods.