迈克·波特的企业竞争理论在国内学界和企业界影响深远。波特竞争战略的基础是产业分析,他认为行业的竞争情况由五种基本的竞争力量决定:进入威胁、替代威胁、买方的议价能力、供应方的议价能力和产业内对手的竞争强度。要对抗这些竞争力量,企业就要建立自己 Mike Porter’s theory of corporate competition has far-reaching implications in the domestic academic and business community. Porter’s competitive strategy is based on industry analysis. He believes that competition in the industry is determined by five basic types of competitiveness: entry threats, alternative threats, buyer’s bargaining power, supplier’s bargaining power, and the strength of competition within the industry. To combat these competitive forces, companies must establish themselves