随着信息化时代的到来和网络媒介的日新月异,我国期刊业受到了很大程度冲击。少儿期刊作为期刊业中的主流之一,它的生存与发展将直接影响到我国期刊业的繁荣,影响到未成年人的健康成长。如何使少儿期刊扭亏为赢,如何使其更好地发挥舆论宣传作用,应该引起少儿期刊从业人员的高度重视。 With the advent of the information age and the rapid change of the internet media, the periodical industry in our country has been hit to a great extent. As one of the mainstream of journals, children’s journals will directly affect the prosperity of journals in our country and affect the healthy growth of minors. How to turn children’s journals into profits and how to make them play a better role in promoting public opinion should arouse the attention of children’s journals.