论文部分内容阅读
时尚公关人是时尚圈必不可少的重要组成部分,品牌与外界的沟通交流全靠公关来维系。一名好的公关人,要有人见人爱、花见花开、车见车爆胎的本事。时尚公关人在处理自家品牌与社会、公众、媒体关系时,充分利用自身嘴甜、心细、自来熟的职业技能,为企业塑造良好的品牌形象,提高企业的品牌价值。他们擅长通过公关活动来提升品牌形象,以鼓励媒体刊登和报道品牌信息等方式来增强品牌亲和力,提升品牌形象。
Fashion PR people is an essential part of the fashion circle, the brand communication with the outside world to rely on public relations to maintain. A good public relations people, to be loved by others, see flowers, see the car burst flat tire ability. Fashion PR people in the handling of their own brand and the community, the public, the media relations, make full use of their own mouth sweet, careful, familiar cooked professional skills, create a good brand image for the enterprise and enhance their brand value. They are good at public relations activities to enhance brand image, in order to encourage media coverage and brand information, etc. to enhance brand affinity and enhance brand image.