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在谈及舆论场时,有关“官方舆论场”的争议不断,有人认为这只是一种简略的表达,没什么大不了,没有细究的必要。也有人认为这样有挑拨官民的嫌隙,会造成民众对官方的误会。这种对“官方舆论场”的质疑,主要依据是官方意见不能算成是舆论。本文为了理清这种争论的本质原因,试图从符号学的角度分析“官方舆论场”这种说法的合理之处,质疑之声出现的原因以及解决方法。
When talking about the media, the controversy over the “official media” has been constantly raised. Some people think that this is only a brief expression, and it is no big deal and there is no need to study it carefully. Some people think that this has sow discredit officials and civilians, will result in public misunderstanding of the government. This kind of questioning about the “official media field” is mainly based on the fact that official opinions can not be counted as public opinion. In order to sort out the essential reasons of this controversy, this paper attempts to analyze from the semiotic point of view the rationality of the argument of “official opinion field”, to question the reasons for the emergence of voices and solutions.