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导游是旅游业发展的一个重要的因素,导游服务是旅游服务的一部分,导游的服务质量直接影响着整个旅游服务。导游服务质量不仅会直接影响游客的审美情绪和心理,而且会影响旅游经济,甚至会影响景区及旅游业的整体形象。
Tour guide is an important factor in the development of tourism. Tour guide service is a part of tour service. Tour guide service quality directly affects the whole tour service. The service quality of tour guides will not only directly affect the aesthetic mood and psychology of tourists, but also affect the tourism economy and may even affect the overall image of scenic spots and tourism.