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进入新世纪后,国内经济获得空前发展,市场上出现各种各样的商品,市场竞争尤为激烈,人们对其包装也提出了新的要求,不仅需要具有艺术气息,更要具有人文美感,对商品包装的人文美感进行研究是当前商品包装设计面临的重大课题。在现代商品包装中引入传统文化可以让这种人文美感更加突出。笔者在文本中手首先分析了现代商品包装中的传统思想,然后结合实例探讨了传统文化在现代包装设计中的应用,以期进一步提升国内商品包装的设计水平和质量。
Since entering the new century, the domestic economy has enjoyed unprecedented development with a variety of commodities appearing on the market. Competition in the market is extremely fierce. People have also set new demands on their packaging. They not only need to have an artistic atmosphere, but also have a sense of humanistic aesthetics. The study of human aesthetics of product packaging is a major issue facing the current product packaging design. The introduction of traditional culture in modern commodity packaging can make this humanistic beauty more prominent. In the text, the author first analyzes the traditional ideas in modern commodity packaging, and then discusses the application of traditional culture in modern packaging design with examples to further enhance the design and quality of domestic commodity packaging.