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文章的开始,给您一个有趣的问题:如果预算只有600元,您将如何策划一个充满创意的淡季营销活动呢?答案是没有固定的。近日重温毛泽东的《抗日游击战争的战略问题》发现:游击作战智慧对旅游经理人有莫大的借鉴意义。笔者在此提出游击营销概念的初衷是:为缺乏经费的中小景区提出一条与大集团对抗的方法,教它们如何用很少的钱达到吸引消费者注意力的营销目的。游击营销的特征——注重与消费者建立个性化的联系、互动性的传播途径、
The beginning of the article gives you an interesting question: If the budget is only 600 yuan, how do you plan a creative off-season marketing campaign? The answer is not fixed. Recently revisiting Mao Zedong’s “strategic question of guerrilla war in Japan” found that guerrilla warfare wisdom has great referential significance to tourism managers. The author of this article put forward the concept of guerrilla marketing is: the lack of funding for small and medium-sized scenic area to put forward a strategy of confrontation with large groups to teach them how to use very little money to attract the attention of consumers for marketing purposes. The characteristics of guerrilla marketing - focus on establishing personalized contact with consumers, interactive means of transmission,